I started Fade because I was missing something.
I wanted clothing that felt elegant, yet young and easy to wear. Pieces I could style in my own way. Sometimes bold, sometimes chique, always effortless. I wanted quality I could feel, and clothing made by people who care about what they create.
When I couldn’t find that, I decided to create it myself.
Every piece I design starts with intention and care.
I don’t follow seasons or fast-moving trends. I focus on silhouette, movement and longevity. My designs are created to be worn your way, endlessly combinable, from everyday moments to more refined occasions. Bold, chic or elegant.
I believe in fewer pieces, thoughtfully designed, that stay relevant year after year.
I choose to produce in the Netherlands because it feels right.
It allows me to stay close to the process and work with people who truly know their craft. It means honest production, fair conditions and attention to every detail.
Producing locally also means small runs, no overproduction, just carefully made pieces.
Fade pieces aren’t fast fashion, and they’re not meant to be.
The price reflects quality materials, local production and the time it takes to do things properly. I believe it’s better to own fewer pieces you love, than many you forget.
Fade collections are produced in limited quantities.
This keeps our pieces special and ensures we never produce more than needed. It allows us to focus on quality rather than volume. To offer clothing that feels truly yours, not mass-made.
Once a piece is gone, it rarely returns in the same form.
My goal with Fade is not to grow endlessly, but intentionally.
I want to keep creating refined, unique pieces.
To stay close to production and craftsmanship.
To inspire women to choose quality, versatility and individuality.
Fade is not about standing out loudly,it’s about standing confidently.
Wear Fade your way.
Thoughtfully designed. Crafted in the Netherlands. Made to last.
Love, Dewi
